Robert Simonds, Chairman, and CEO, STX Entertainment, has promoted Patricia Rockenwagner to Chief Brand Officer of the firm. As a Chief Brand Officer, she will be managing all kinds of communications and marketing for STX Entertainment worldwide. Patricia will continue to be an essential constituent of STX Entertainment’s management team and will be working alongside the studio’s digital, films, television and VR departments to maximize brand assets.
“With the constant state of change in our industry and STX’s meteoric growth, it’s more critical than ever to elevate our brand globally,” said Robert Simonds in Hollywood Reporter. “Patti is one of the most talented and creative executives in the business, and with her strategic counsel, skillful entrepreneurialism and deep expertise across media, entertainment, technology, and culture, there is no limit to what we can accomplish together.”
“What we have collectively accomplished in just a year is truly remarkable,” added the newly promoted Chief Brand Officer. “From creating the company brand architecture to crafting our positioning in China and around the world, there is so much potential for telling our story of disruption and innovation. I look forward to working with Bob and the smart, creative STX team to build the media company of the future.”
Before getting promoted, Patricia Rockenwagner used to work as Chief Communication Officer at Bob Simonds’ STX Entertainment. She has been an essential member of the leadership team and has helped the company attain a good position as an entertainment firm. She also assisted Bob Simonds by bridging the US and Chinese markets. She also helped the producer, Robert Simonds, partner with TPG for new studio venture.
Before joining STX, Rockenwagner was Senior Advisor at Advance Publications and Condé Nast. She guided the VC and its portfolio companies on external and go-to-market strategy there.
Rockenwagner previously supervised corporate branding and communications for Condé Nast and prior to that, served as the global executive at McGraw Hill Financial (now S&P Global), Paramount Pictures, Time Warner Cable, Comcast, and AT&T.
In her starting days, Patricia used to work for several politicians. She started by working for Senators Ted Kennedy, in Washington, DC, Art Torres in Sacramento and Tom Hayden in LA.